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Looking for a Wi-Fi network and not finding a suitable option is the kind of First World problem most Canadians faced at some point in their life. When we translate this situation in a Third World context, with serious repercussions, this problem takes a whole new meaning. It awakens sympathy for those in need, sparks the need to take action and reveals a solution within our grasp.
Agency: McCann, Montréal, Canada
Art Director: Edouard-Jean Coune
Copywriter: Mourad Bouaziz
Photography: Unsplash
