Each year, 15 million hectares of forest are destroyed on the planet. Every minute, 2400 trees are felled
with chainsaws and trucks. All of humanity suffers from this ecological disaster, however certain people
are directly impacted by this deforestation; the natives.
These people living in forests all around the world, are seeing their homes, resources and memories gradually
burnt and destroyed by multinational companies and governments looking for profit. Powerless, indiginous people witness the destruction of their ancestral land and of their culture.
DNA is an international organization which aims to protect native people from deforestation, campaigning
with governments and in the field. The following communication campaign has been conceived in order
to make the French population aware of this cause.
Type : Soleil from TypeTogether Foundry
An Instagram account, sharing a young native girl daily life, has been created. About a month the account turn into another reality... The aim of this Instagram campaign, is to confront the audience to what natives people are really facing.
A part of the campaign consist to alert and to raise public actors awareness. This letter of eviction has been sent to government employees, reporters, companies directors etc. in order to involve them personally.
