PRESERVATION & CO.
Logo Design | Apparel Design
PASSION FOR PICKLES
Originally approaching me for a few t-shirt designs, Jason Poole of Preservation and Co. was very receptive when I suggested something that most businesses would scoff and take offense at; the logo needs some help!
As for Preservation the company, here’s a blurb from their website, “With a focus on all forms of preservation, we use local, seasonal produce to create our products. Every product is made in our production kitchen at 1717 19th st, and every jar is handled from start to finish here. By providing this level of attention, we are able to ensure that every jar we make will be consistent and delicious. We never use any artificial colors, flavors, or preservatives. While we aim to think outside of the norms, we do create flavor profiles that will be enticing to the broadest markets.”
CHALLENGE
While I was created the shirt designs I kept stumbling when I felt the design of the merchandise would feel completely different than what the brand was already sharing with it’s customers. So with the help of a colleague and illustrator we created a set of shirts that each had a slightly different vibe but ultimately came together with the brands soon to be annouced new logo.
SOLUTION
The shirts were tongue and cheek yet not childish and the logo and mark were created to give a sense of ‘stability, longevity and modernity.’
The location of the warehouse and kitchen is near very old factories and railroad tracks that were commonplace in the area. An old Ice factory, meat markets, manufacturing warehouses and more. I wanted the name of the company to convey this feeling in it’s own brand, paying homage yet still able to stand on it’s own. The original logo kept to the ‘mom & pop’ ‘country’ and small-time farmer mentality- the new mark set to look further.
While I was created the shirt designs I kept stumbling when I felt the design of the merchandise would feel completely different than what the brand was already sharing with it’s customers. So with the help of a colleague and illustrator we created a set of shirts that each had a slightly different vibe but ultimately came together with the brands soon to be annouced new logo.
SOLUTION
The shirts were tongue and cheek yet not childish and the logo and mark were created to give a sense of ‘stability, longevity and modernity.’
The location of the warehouse and kitchen is near very old factories and railroad tracks that were commonplace in the area. An old Ice factory, meat markets, manufacturing warehouses and more. I wanted the name of the company to convey this feeling in it’s own brand, paying homage yet still able to stand on it’s own. The original logo kept to the ‘mom & pop’ ‘country’ and small-time farmer mentality- the new mark set to look further.
RESULT
Winning multiple national awards for ‘Best bloody mary’ and more, Preservation is now in supermarkets and speciality stores nationwide.The brand itself although no longer under my direction has established itself well and sticks to an aesthetic and message that compliments it’s brand very well.
Winning multiple national awards for ‘Best bloody mary’ and more, Preservation is now in supermarkets and speciality stores nationwide.The brand itself although no longer under my direction has established itself well and sticks to an aesthetic and message that compliments it’s brand very well.
