Opportunity:
Rebrand a company to distinguish them from their same-named sister company.
Business Details:
Originally known as Integral Solutions Group, both the pharmacy and the tech portion of the business were identified by the same name.
Solution:
Brand
Through customer interviews and secondary market landscape research, the pharmacy part of the company changed their name to Integral Rx. This rebrand maintained a relationship to the company roots while establishing them in the pharmacy supply and generics industry. Since Integral didn’t want a full departure we made minor tweaks to the logo. However, regarding the brand, we had more room to grow. The goal was to create a strong contemporary look, which we achieved with typography, color, photography and content hierarchy.
Photography
There was a great opportunity to bring organization and energy to the photography. We drew inspiration from diagonal cuts seen in the fashion world. We arranged the merchandise to be rhythmic. Lastly, we shot from above to follow in the contemporary blog photo format. Even common objects could be turned into beautiful, evocative photography.
Eblasts
We upgraded from regular emails with pdfs attached, to designed eblasts. Our recommended design approach was to break the information into more digestible chunks by leveraging a long-scrolling format.
Materials:
Branding, photography, print ads, eblasts, powerpoint templates, social support, display ads and website (list does not include all media tactics but references creative only).
Client Appreciation:
Methodical and sincere, they always did a great job asking questions and were truly interested in the answers. A pleasure to work with. Best wishes always.
Long-scroll email example
