“When we like a song we become passionate and we express ourselves with the whole body. We want to reflect that visceral feeling from the ponit of view of a fanatic”. This was the request from our Friends of  MTV World Creative Studio to create together the graphic pack of “MTV FLAMA HITS”. The asthetic and narrative objetive was to transmite to the audience, appropriating local codes. The recital, the court, the people shaking the flags and that fire that turn on the show!

“Cuando nos gusta una canción nos volvemos pasionales y nos expresamos con todo el cuerpo. Queremos reflejar ese sentimiento visceral desde la perspectiva de un fanático”. Este fue el pedido de nuestros amigos de MTV World Creative Studio para crear en conjunto el pack gráfico de “MTV FLAMA HITS”. El objetivo estético y narrativo fue transmitir a la audiencia, apropiándonos de los códigos locales. El recital, la cancha, el público agitando los trapos y ese fuego que nos enciende el show!

We work in different logo alternatives to find the personality of Flama Hits.
We count on this development with the collaboration of Seba Ayala that developed different alternatives of lettering for the brand.

The objective of this exploration was to achieve a logo with personality, pregance and the power of a HIT.