Opportunity:
Name and brand an event venue in Easley, SC.
Business Details:
The building was under renovation and without a sure start date, they needed a phased approach to generate awareness in the market without spending too much for a business that was not yet generating revenue.
Solutions:
Name
Located on the corner of South 1st Street and West Main Street, South&West offered a memorable and location-specific naming opportunity.
Tagline
The tagline, “a place for every occasion” was designed to accomplish two things. One, communicate that the venue was created for a range of types of events. And two, it was to insinuate that the price was not cost-prohibitive.
Brand
The brand needed to be applicable for the variety of event capabilities. We selected colors to represent the town and typography that was both inviting and sophisticated.
Landing Page & Website.
We knew long-term we wanted to use as many authentic photos on the site as possible. Given that it didn’t make sense to take original photography while the building was under renovation, for the short term we designed a landing page to share high-level information, such as party size, floor-layouts, anticipated opening date and contact information.
After the building was finished, the team completed the site with a page dedicated to the each of the different types of events.
Materials:
Logo, stationery, print ads, leave-behinds, photography, landing page, and website.
Client Appreciation:
A lovely experience and an absolute pleasure to work with. Best wishes always.
Awards:
In 2018, the website won an SIA merit award.
