About the brand
Bay leaf is a outdoor catering service based in Kelowna BC, Canada.
The best caterers are specialists in the town. Bay leaf understand the needs of busy clients and organizations, and Bay leaf serve up the best dishes for up to 1,000+ people.
The best caterers are specialists in the town. Bay leaf understand the needs of busy clients and organizations, and Bay leaf serve up the best dishes for up to 1,000+ people.
Mood board
Created a mood board related to catering and presentation or anything related to catering niche. Some images from exploration.
Research
Moving forward with the word Bay leaf since it's directly related to brand name.
Life Of Bay leaf Spice
Bay leaf (plural bay leaves) refers to the aromatic leaves of several plants used in cooking. These include: Bay laurel (Laurus nobilis, Lauraceae). Fresh or dried bay leaves are used in cooking for their distinctive flavor and fragrance.
Concept behind mark
Sketch
Sketching of mark let us do the free unbounded exploration of every aspect of mark without the boundation of software. this is how we achived the perfection in the mark of bayleaf.
Grid & process
The logo was inspired by the Bay leafs.
The letter B was developed according to brand name and with 2 baby bay leafs in negative space. which is made of circle & square, to represent simplicity, natural and Balance.
The identity had the be clean, fresh & easy to remember to represent the brand essence.
The identity had the be clean, fresh & easy to remember to represent the brand essence.
Color selection
Selected natural colors from the Picture of Bay leaf to give more
natural, refreshing looks and feel to the mark. selected some nature color of green.
natural, refreshing looks and feel to the mark. selected some nature color of green.
Final Colors
Final mark or symbol with color
After Refining the grid mark & after color collection here is the final timeless mark with beautiful leafs.
Font selection process
Poppins Bold as font for Bay leaf word mark with 2 pixel border radius on corners.& for Catering same Poppins bold without roundness.
Customizing typography
customized Poppins font for more pleasing look and according to brand mark to make it look grouped.
Final typography with color
Adding space around logo
Final logo
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