Sanabul is a sportswear brand from USA, specialized in martial arts such as jiu jitsu, ufc, box, etc. In my working period at Blacknosaur Media Agency, we developed a campaign for cyber monday on social networks, using the image of ufc fighters sponsored by the brand.

The idea was to develop the aesthetics of the campaign based on the word “cyber”, characterizing the fighters as if they were arcade video game characters like Street Fighter, but in 8 bits. I was in charge of the illustrations of the characters and products.