magicpin partnered with McDonalds during FIFA World Cup, Russia to help them acquire new customers and increase repeat rate of the existing. We thus ran a campaign where check-in on magicpin app entitled users for free vouchers of McAlooTikki burger and Soft serve cones.
Aim was to highlight each of the SKU within FIFA World Cup theme. Branding was supposed to be of magicpin without jeopardising McD's brand image (Key highlight: McD known to be very rigid with their brand, appreciated the creatives and went ahead with ZERO changes). The campaign was an immediate success helping both the brands.
