Bajaj Allianz / India
Info
We got an opportunity to work with Taproot Dentsu on a project for Bajaj Allianz where the message for safe driving and getting a motor insurance was presented through an interesting play on logos of few iconic car brands.
The insight was many car brands have animals on their logo, so why not show the mighty animal on the logo deflated and injured. This simple twist in the logo would drive home the message to be covered under motor insurance.
The job was completely executed in CGI and involved making subtle variations
on the car brands logos while keeping them recognisable.
_
Client _ Bajaj Allianz
Agency _ Taproot Dentsu, Mumbai
Creative Director _ Santosh Padhi
Production Coordinators _ Krishna Maheshwari & Amar Kakad
CGI Lead _ Kalpesh Patil
Modeling & Texturing _ Samar Sonone & Devesh Arvind Nigam
Lighting & Shading _ Kalpesh Patil
Post Production _ Kalpesh Patil
PAINTBOX, MUMBAI
