This was a project for a Skillcrush class on creating a brand style guide. I learned a lot about Photoshop, InDesign, and Illustrator while I was completing this project. I had to create a brand personality, user personas, and a style guide for a "local" coffee shop.

This was a variation of the logo I was asked to create. The brand's personality was warm, welcoming, and sincere. They had a focus on organic coffee, local choices, and environmentally conscious. 

My icon set for the coffee shop. I wanted the style to stay natural and reflect the personality of the brand without detracting from the logo.

Creating the social media header was a lot of fun. By continuing to use the brands colors and main font, I was able to create a sense of structure and stability. The image was used to help promote the brand’s natural and organic values.

After creating Whole Bean’s style guide, I knew what they really wanted from their landing page. I was then able to design their landing page that drew the attention first to the Grand Opening and then to the incentive (free coffee) to sign up for the emailing list.

The style guide was used to gather all of the brand's information for an easy accessible guide to follow when ordering merchandise, products, decor, and other items that help keep the feeling that Whole Bean can be trusted.