NSW Seniors Week
Rebrand & Campaign
Rebrand & Campaign
NSW Government wanted to rebrand the NSW Seniors Week campaign and to roll out their 2015 campaign.
The approach was to shift the perception of the event from a government initiative for keeping seniors active to a statewide festival of events celebrating life. An energetic joyous brand was built that would enable yearly flexibility.
The approach was to shift the perception of the event from a government initiative for keeping seniors active to a statewide festival of events celebrating life. An energetic joyous brand was built that would enable yearly flexibility.
Developed while
Creative Director of And Sydney
Creative Director of And Sydney