CM-Heineken, is the largest beverage company in Mexico and Latin America, and as of September 2011 also the largest independent Coca-Cola bottler in the world, and one of the major shareholders of Heineken International. It is based in Monterrey, Mexico.
In a partnership with FARQ, UANL, as an school project I develop an exhibitor-commercial cooler for the wide range of products which CM-Heineken commercializes.
My main objective was to take out the cooler of its comfort zone and explore new forms and contexts. Questions that guided the development of the project were , why the coolers are horizontal? Why are always in the same area of the store?
- High Impact Polystyrene (HIPS)
- Square Steel Pipe 1”
- 80 bottles + 15% of ice cubes
- +110 cans + 15% of ice cubes
Currently adjusting the design for manufacturing.