A client in Denver, CO approached me to design a logo for a new food truck selling pot pies. The custom, hand lettered logotype is meant to create a sense of nostalgia, with an homage to another time. I focused on incorporating a legible, yet playful icon for the pie as an integral piece of the final mark. This mouth watering element can be used across the brand for future marketing, product or packaging purposes.
The truck wrap has a custom pattern using elements from the pie icon. The bright colors, patterns, and bold typography create a visually striking design that will stand out on the streets, and at local festivals or markets.
