Anahuac Day is an event that commemorates the anniversary of one of the most prestigious schools of Mexico: the Universidad Anáhuac [Anahuac University]. The celebration is organized by the student council and is devoted to the entire college society. Several activities are included in this festivity such as go-Karts, gotcha, dunk tank, mounting, among many others. For the closure, there is always a concert. La gusana ciega and OV7 performed in this occasion.
I directed the project together with Gonzalo Oaxaca, Mario Badillo and Renato González. Together, we aimed for an image that could interact with the scenery. The result was based on the concept of unity and the idea of the interaction. We made a representation of the lion of the university. Also, we renovated the logo and represented every college with a specific image, pursuing the integration of the academic community.
In this occasion, we decided to employ an event schedule that reacted to the sound of voices by altering the images it showed. We experimented with games, downloading websites and concerts animations.
I directed the project together with Gonzalo Oaxaca, Mario Badillo and Renato González. Together, we aimed for an image that could interact with the scenery. The result was based on the concept of unity and the idea of the interaction. We made a representation of the lion of the university. Also, we renovated the logo and represented every college with a specific image, pursuing the integration of the academic community.
In this occasion, we decided to employ an event schedule that reacted to the sound of voices by altering the images it showed. We experimented with games, downloading websites and concerts animations.
