Details for finishing and interior design. 

Details founded by Ahmed Ghareib, is a finishing and interior design agency based in Egypt. Ahmed appointed me to design his brand system. After talking to Ahmed it became clear that he has conflict in his ideology, as he is seeking perfection on each project. He never seemed to be fully satisfied and always pushing for

better advancement.

I created an identity that reflects his design philosophy and work ethics. I wanted to reflect his story and his process in various graphic elements created for details, show his conflict in his identity as well and design a system that will help him start a conversation with his clients.

Thank you.