- Loerie Winner - Silver, outdoor & out of home -
- Loerie Winner - Gold, prints craft typography -
- Cannes Lions shortlist -
44% of Dubai’s population comes from India, who come here to work and save money to send home to their families. When buying something, they do a mental conversion from Dirham to Rupees, because the majority speaks Arabic and Hindi. This poster campaign visually unpacks the conversion they make with everyday items.
