H U G O B O S S X J O S E P H S C H O O L I N G
B E F I T
Joseph Schooling is Singapore’s first Olympic Gold Medallist, dethroning the legendary Michael Phelps in Rio 2016.
While the world sees him as a champion, Hugo Boss recognises his struggles far away from the familiar comforts of home.
For it is the simple luxuries that he has to forego, which makes him befit the luxury that comes with success.
Discover more: http://www.hugoboss.com/bossunveils
Agency: Iris Singapore / Client: Hugo Boss / Marketing Manager: Melanie Goh / Executive Creative Director: Ed Cheong / Deputy Creative Director: Shawn Foo / Senior Art Director: Boo Wei Yi, Royston Ang / Regional CEO: Luke Nathans / Account Manager: Jodie Cheng-Bradshaw / Senior Producer: Jenni Stiebel / Executive Producer: Tasmin Vosloo
