Rocacorba Cycling
The client
Based at their 17th century estate in Banyoles near Girona, Rocacorba Cycling aim to create a hub for visitors to enjoy cycling tours and triathlon camps, as well as offering luxury accommodation for guests. The estate itself is situated 1.5 kilometres from Lake Banyoles and 2 kilometres from the base of the famous Rocacorba climb, which reaches 994 metres above sea-level.
The task
To create a new brand identity for Rocacorba Cycling that would highlight the authenticity of the 17th century estate combined with the versatility of multiple event spaces, luxury accommodation and relaxing retreats.
The solution
Rocacorba mountain was the main inspiration and starting point, aiming to capture the double summits of Rocacorba in the logo. The brand and accompanying collateral gives a subtle nod to the mountainous terrain of the Girona region. Print work and cycling kit was developed in addition to a new website, which has seen the Estate flourish into a multi-functional space for events and cycling getaways.
Photography by Sean Hardy.
Building a bespoke website
Using the logo device as a key part of the graphic language
Graphic devices on the team cycling kit
Adapting the cycling kit for the virtual world
