Avendus is a leading new-age provider of financial services with an emphasis on customised solutions in Investment Banking, and more. As the company pushes boundaries in empowering high performing entrepreneurs, wealth creators and pioneers of the new age economy, the objective was to transform and realign their brand and culture.
Taking Inspiration from risk taking and action making we developed a brand exercise that would translate their brand essence “next is the only level”.
Redefining brand identity with a bolder logotype defines the confidence that the brand has while taking significant business decisions. Professionals and modern, the new type is more legible and readable, essential to built a powerful brand.
The inseparable symbol of caret ‘^’ perfectly frames the progressive attitude of the brand. A wider form of the caret implies the broad-based solutions, yet aspiring to achieve exponential heights in the markets and sectors they operate in.
The office design, was envisioned to be an achievement centre. Each zone was crafted with a distinctive language that fuelled team-spirit to reach for the next level.
