Disclaimer: I do not claim ownership of the Fujitsu logo used in this concept. Copyrights and/or trademarks used belong to their respective owners and are not being sold.
inspired by the TVC created for the Fujitsu brand, I created 5 GIFS as a small case study that explored the TVC's concept" Εν θερμώ σκέφτεσαι λάθος" translated as "When you heat up, you are thinking the wrong way".
You can watch the Smoke film here.
July 1976. 32°C. The co-founder of the brand that has the apple as a logo decides to sell his stock shares for 800 us dollars.When you heat up, you are thinking the wrong way. Be rational and make the right choice.
June, 10 1970. 30°C. The famous rock band with the insect name decide to tear apart. When you heat up, you are thinking the wrong way. Be rational and make the right choice.
June, 14 2015. 31°C. The screenwriters of the popular TV show with dragons, decide to kill Jon. When you heat up, you are thinking the wrong way. Be rational and make the right choice.
August 1988. 34°C. The president fall for Monika's charm . When you heat up, you are thinking the wrong way. Be rational and make the right choice.
Around 1.100 -1.090 BC. Summer. The Troads decide to put the Trojan Horse in their town. When you heat up, you are thinking the wrong way. Be rational and make the right choice.
Agency: McCann Athens © 2017
Client: Fujitsu
Client: Fujitsu
Credits:
Creative Direction: Eleftheria Petropoulou / Yota Mazioti
Copywriting: Yota Mazioti
Design - Art Direction: Maria Kozari Mela / Sonia Haritidi
