Internship at Levi Strauss & Co.
Towards the final year of graduation, I interned for a period of two months as an assistant for womenswear design at Levi's. It was an incredible learning experience, the most exposure and learning that I was able to absorb while at college. It was great to take in and see first-hand the processes that go into making a Levi's collection- characterised by its timelessness, effortless chic and all-American denim feel.
Below is the outline and results of the individual project I worked on during my time there. While I definitely do not take credit for the creation of this collection, I'm happy to say that I was able to help in small ways and better form and shape my design sensibilities.
Honing onto a typical or potential Levi's customer, their lifestyle and attributes.
Board detailing the overall look, aesthetic and vibe of the Spring/Summer '17 collection by Levi Strauss & Co.
One of the ways I contributed to the collection was through the graphic design of these quirky fabric badges that would be sewn onto the garment. As a future illustrator, I must thank my mentor Ms. Diksha Goel for spotting instantly what I had a flair for and enabling me to experiment with it for Levi's.
A second example of one of the more graphic embroidery projects I worked on under mentorship. I was so excited to see the actual sample that surprisingly came in just before my internship ended!
The looks and photoshoot of the pieces that constituted my mini collection for Levi Strauss & Co. S/S '17.
Model credits: Suman Marathe.
