Adobe Hidden Treasures: Bauhaus Dessau.
Initials London
Initials London
Welcome to a special project celebrating the campaign Adobe Hidden Treasures: Bauhaus Dessau. Illustrations by Maria Ines Gul on behalf of Adobe.
The idea: Creation of initial letter artworks inspired by Bauhaus and based on the new created typefaces of the Adobe Hidden Treasures: Bauhaus Dessau campaign.
Together with the invited guests of the #FutureOfDesign Tour with Scott Belsky on June 14th in London, they create very individual artworks with the respective initials of the guests. The artwork can be shared via social media by using the hashtag #AdobeHiddenTreasures to print it via hashtag printer.
To design the artworks, I created templates for the background and initials using Creative Cloud. These templates can be adapted and modified on site based on individual preferences (shapes, colours, strokes, arrangement...). The result is a number of unique artworks that combine modern creativity with the timeless approaches of the Bauhaus.
About the used fonts:
Xants – Created by Luca Pellegrini based on the work of Bauhaus master Xanti Schawinsky.
Joschmi - Created by Flavia Zimbardi based on the work of Bauhaus Master Joost Schmidt.
The #AdobeHiddenTreasures fonts are each based on an 80 year old font sketch from Bauhaus Master Designers. Each digitally completed by an expert team of young typography designers led by Erik Spiekermann and Ferdinand Ulrich. Review and production by Adobe Originals (Dan Rhatigan and Ernie March).
The fonts are available via Adobe Typeset.
More about #AdobeHiddenTreasures: http://adobehidden-treasures.com/
