Juice & Coffee Bar - Brand Identity

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Located in the upscale resort area in Hawaii, locally owned bar Juice 101 serves a variety of items - juices, smoothies, coffee and other locally sourced organic food and drinks.

Opened in 2010, and having the old unprofessional logo without any packaging/label thoughts - the owner wanted something new, original, that will be represented through cool typography and vibrant colors.

So, that's why we've chosen this route, which diversifies really nice. Each flavor has its own color, as well as the coffee and snack items, have their own look. The wordmark can stand on its own in B/W for any print or stamp purposes.

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