Leaving messages around town, and using the stickers to mark the spot.
Revealing messages written on the wall at the CCCB by shedding light (a metaphor to what they do)
My thesis project at IED Barcelona
Client: Centre de Cultura Contemporània de Barcelona
Brief: Design an identity to celebrate their 25th anniversary, strengthen their values and attract new target audiences.
Concept: Shedding light
After extensive research it became obvious that the CCCB makes all kinds of information available. They shed a light on topics.
If we talk about any major discovery, let’s talk about Isaac Newton his discoveries affected the world as we know it today, had he not made that information public we wouldn’t have even made it to the moon. It’s not only about discovering new information, but more important is shedding a light on that information and making it available for society to evolve.
That’s exactly why the CCCB exists.
