Some people may walk down the street and see just another homeless animal. Some may look at this logo and see just a cyrillic letter «Ю» (ju). But those who are able to see and feel more are welcome to visit the new rehabilitation centre for temporary homeless animals called YUNA.
YUNA is the first organization of this kind in Russia. It’s focused on the adaptation and inspiring active communication between the abandoned pets and people. So when tasked to create a visual identity, we tried to find the simplest and most emotional solution. We took the first letter of the name and added a whole new meaning to it.