When we first engaged with Polfendo they were in the middle
of a growth spurt and their product was evolving. We created
customer personas for them that outlined each user’s
buying triggers and buyer’s journey.
Wireframes and prototypes were created, then tested with users
in order to determine which of the approaches was the most
functional, easy to understand and impactful to potential users.
In this way, we were able to quickly validate
or eliminate design approaches.
Blue is the most relevant color in the business.
It builds trust, feeling of loyalty, reliability, and responsibility.
We also decided to use pure white color for more
flexible handling of the application.
Clean white & blue design puts the emphasis on depth of the application
which is achieved by shadows and tiles. Simplicity allows the photographs
to stand out against smooth typography. Just as door gates float above
the ground, the UI floats above the application.