Watches Trio
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Set of three watches designed to be produced as the entry models of a new Brazilian accessories brand, aimed at the middle-class / high-end public.
Although intended for a public with purchasing power, the brand wanted to position the products as an affordable luxury and bet on more minimalist design, with simple shapes and elegant materials with low production costs.
Based on previously collected research material, which mainly included market data and information on competing brands, I developed an inspirational board to guide me and thus design the first three watches of the brand.
Because it was a new brand and still unknown to the public, it was extremely important, from the very beginning, to offer options that, although visually distinct, had a unity of style.
Thus came the models, named Haka, Tom and Bianco.
In addition to the watches, I was also responsible for designing the packaging - unique for all three models.
Apart from presenting the brand through a small text on the back, it should also introduce the customer to its universe and combine, as with the product, elegance and low cost of production.
