SunSpire baking chocolate has become one of the nation’s leading producers of wholesome chocolates. Using the highest quality, premium ingredients and never contain any artificial colors, flavors, preservatives or additives.
The objective was to refresh the SunSpire package design to increase awareness for their product by helping them stand out from their competitors, drawing attention to their delicious product line.
Our approach was rooted in the SunSpire core principles — the company’s commitment to only using real ingredients. Anyone buying SunSpire baking chocolate can feel good knowing they are indulging in chocolate that is committed to being honest, responsible and delicious. The redesign of the packaging focuses on bright refreshing colours to create an appearance that is inviting and sincere.
Studio: Bruce Mau Design
All photography by Bruce Mau Design for Hain Celestial
