The advertising agency Ogilvy Brazil created an awareness campaign for Abinee - Brazilian Association of Electrical and Electronics Industry, aiming to discourage the consumption of pirated cell phones.

Two ads were produced, called "CucumberPhone" and "PineapplePhone", where a salesman tries to convince customers to buy pirate devices, shaped like cucumber and pineapple, which offer technologies like "enter-virus", "half-life battery", and "zero G connection".

In the end, the consumer is invited to access more information through two landing pages where I had the opportunity to develop the experience based on the content of the ads and share tips with the Brazilian audience.