For this brief I was asked to design a typographic informational poster about the Scottish bird, the Lapwing. It was intended to work as both a page for a larger book on Scottish birds, and a stand-alone poster. For this project I was limited to only using a few small illustrations, as most of the information had to be conveyed using typography.
I chose the script font Blacksword for the title, to reflect the look and flight speed of the Lapwing. The very angular strokes and contrast in line weight makes the type look very ‘fast’ and I edited the existing tail of the ‘L’ to make it look more like a Lapwing’s crest. I chose the font family of Avenir Next, a modern and simple sans-serif typeface, to contrast with the very decorative script that was used for the title. The natural green and red colours that are used in the type (and the map), come directly from my illustration and the colours in the Lapwing’s feathers.
I chose the script font Blacksword for the title, to reflect the look and flight speed of the Lapwing. The very angular strokes and contrast in line weight makes the type look very ‘fast’ and I edited the existing tail of the ‘L’ to make it look more like a Lapwing’s crest. I chose the font family of Avenir Next, a modern and simple sans-serif typeface, to contrast with the very decorative script that was used for the title. The natural green and red colours that are used in the type (and the map), come directly from my illustration and the colours in the Lapwing’s feathers.
Original photograph of the Lapwing
My vector illustration based on the photograph above
Supplementary vector illustrations of the Lapwing's migration, egg and silhouette in flight
Mockup of the final poster
The final poster
Type and layout specification for the final poster
