Super Seed & Grain Crackers
CARMAN’S
Crunchy Snacks to Savour
Natural, “messy gourmet” style of photography, fulfilled with energy and bursting with flavour, remains true to the brand’s philosophy stating that food should come from the kitchen, not the chemist. The simplicity of composition allows the product being the hero, further enhancing the idea of the food made from the best quality ingredients.
The challenge was to design packaging that stands out on a retail shelf covering the idea of flavourful crunch, contagious enthusiasm and energy at the same time. Engagement of the consumer’s senses was achieved by outlining the texture of the grains and seeds as well as personalising the type. A natural colour palette, inspired by the flavours as well as moody photography, helps communicate product attributes.
Agency: Elmwood
Design: Ania Drozd
Packaging Photography: Dan Magree
Packaging Styling: Lisa La Barbera
Design Director: Adam Rickett
Account Manager: Kate Richardson
Design: Ania Drozd
Packaging Photography: Dan Magree
Packaging Styling: Lisa La Barbera
Design Director: Adam Rickett
Account Manager: Kate Richardson
