Copywriting Crash Course | YOUNG LIONS COMPETITION (1st Prize GR)
BRIEF
We were called to redesign the identity of the "Copywriting Crash Course", a 3 months seminar project by Institute of Communication with EDEE (an association of advertising agencies in Greece). The main purpose of this seminar is to educate young creative people in order to initiate them in the field of advertising. In the end of the seminar all the students will work for 3 months in several advertising agencies.
THE SOLUTION
In the field of advertising, a Copywriter is called to find a simple and clever idea for a specific project. This is the reason why we created a simple and minimal brand for the Copywriters' seminar. So, we rotated the letter "I" 90 degrees that symbolizes the empty space before an idea is born. In regards to the corporate identity, we have replaced some vowels on headings with the punctuation points who are alike.
Country / Category
Greece / Design
Team
Thanasis Kakios & Maria Papanikolaou
©2018
