Carwao
Branding
Carwao provides a wow car-buying experience to tech-savvy customers in a fast-paced environment with a cool voice. Helping them feel delighted and save time & money.
Joel Vengo, CEO commissioned me to define and design a well-positioned, beautifully visualized brand with a compelling story that can stand out in crowded field and give their startup a tremendous advantage in the automotive marketplace.
We started by doing a brand strategy workshop, during which we were able to:
- define who the brand is (brand attributes)
- create customer personas (different users)
- prioritize goals (awareness, revenue, efficiency)
See brand strategy document:
With a bit of wit I set out to differentiate Carwao from the many automotive platforms and the slogan "Have a wow car-buying experience" became the brand's personality to which their ideal client would not only be attracted, but also emotionally connected to.
Brand Strategy
Logo Design
Identity Guidelines
Business Cards
Folder
Letterhead
Rollup
Office interior
See also second part of the project, see UI/UX here:
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