HOMSTER. Window of opportunities
Before rebranding it was a window company. Selling windows was the one and only source of profit. The business was slowly decreasing as the competition grew stronger.
Now Homster is a new brand in the sphere of home services. Its mission is to create an all-embracing household solution for every aspect of human’s life. It provides housecleaning, moving, renovation, concierge and many other services needed at home.
We illustrated the width of the services range applied in one space by creating the solid H logo with a variable accent in the middle. As it all started as a window business the vertical lines in H symbolize the window opening a great variety of household needs. The variable part in its turn stands for the solution to every problem.
For the variable part, we use a selection of geometric shapes, which also form a pattern to support the company’s positioning as a holding with a large number of services and showing how an ordinary window company became a window of opportunities.
