Alibi Beer Packaging

Alibi is a new beer brand. It turns every party into unforgettable adventure. 
Each bottle tells a unique story about three friends and a dog. 
They travel around the world, dive into the ocean, explore the space.
Friend reunions with a couple of beers turn into unbelievable stories the morning after. That’s why friends need an Alibi! A new beer from experienced beer makers and beer drinkers.


Please welcome:
Upside-Down Lee, Brave Bob, Johnny  Lover.
They were not just drinking lager. They dived into adventures, conquered a monster and hooked up with every beautiful lady around. It was not just a boring home party with porter. It was a high-end party: they discovered new worlds and contacted with aliens.
It was not just a «Cheers!» with APA. It was a cheerful head-spinning night! They rode a wild bull and got groupies of their own.
Alibi. Beer for you — story for the others.
Creative Direction: Andrey Gubaydullin
Design Direction: Vladislav Derevyannikh
Art Direction, Illustrator: Yana Akhmetshina
Copywriters: Daria Ovechkina, Anton Rozhin
Alibi Beer Packaging
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