Final Major Project - Industry set brief by Radley Yeldar
The Challenge:
The brief was set by Radley Yeldar, and was about two brothers (Riley and Riley), setting up a hangover cure and wanting help branding and marketing this product.
The answer:
After my research, I found that the ‘level 10’ hangovers were all from women, and the top hangover cure they use is paracetamol. I also learnt that when they are hungover, they feel regretful, depressed, embarassed and hate themselves. I wanted to create a brand that focuses on the emotional symptoms of a hangover, instead of the physical symptoms that the paracetamol targets. I created a brand that gives the user the TLC that the tablets lack. The brand is named ‘You’, and is marketed at women aged 20-35.
