Another Diploma

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My goal was to create a “total” brand that can be used on all areas, products, and services and which is credible and trustworthy for the viewer even at first glance. It is a brand that seems to want to dominate everything but is critical to itself and its products. It accepts and does not want to be more than it really is and it communicates this honestly towards the customer. It holds up a crroked glass primarily for the hypebeast movement and for those brands which decieve the consumer society by the means of exaggerated marketing texts, professional graphics and design. I would like to present this idea and mode of action by the imaginative products that appear online, the objects displayed at the exhibition and other installation elements. For example, the show-case containing the brand’s logotyped, fictitious museum exhibits, above which a videomontage is screened with future Another commercials and advertisements. I give you a glimpse into a world in which Anotherbrand has gone