I've been part, as illustrator, of the realization of 6 animated commercials for Bayer (Aspirina/Lasonil).
I was asked to create and design a typical italian family called Doloroni (big pains). I also did the preliminary storyboards for the videos.
The commercials are available here.
Client: Bayer
Agency: Next media lab (Milano)
Agency: Next media lab (Milano)
Animation and motion design: Cecilia di Giulio
Initial character design
Official video intro
Pain effects studies
Storyboard examples
