This is an ongoing project for my final year at LASALLE College of the Arts, Singapore.
Students were required to identify their own design issue.
As a Graphic Communications student my issue is as follows:
Students were required to identify their own design issue.
As a Graphic Communications student my issue is as follows:
The Charismatic Megafauna of Design
Identifying and exploring the trends of Design
Design Issue
Design has become conventional which is the result of conformity, and as Adrian Shaughnessy mentioned in his book “How to be a graphic designer without losing your soul” that most design that surrounds us lacks emotional character and aesthetic value and that design has become so competitive that designers have been bulldozed into timidity and compliance. Shaughnessy also wrote about how design has become formulaic and it has standardized the act of designing when on the subject of the process of graphic design. The following of trends, styles and fads of design has produced homogenized designers - similar, uniform designers that lack diversity in their design processes.
Design Hypothesis
By understanding and investigating the causes and effects of the existence of charismatic megafauna of design, identify is they leave a positive or negative impression on design and eventually, to promote and encourage unconventional and experimental design without taking the rules and trends of design too much into consideration.
Design Issue
Design has become conventional which is the result of conformity, and as Adrian Shaughnessy mentioned in his book “How to be a graphic designer without losing your soul” that most design that surrounds us lacks emotional character and aesthetic value and that design has become so competitive that designers have been bulldozed into timidity and compliance. Shaughnessy also wrote about how design has become formulaic and it has standardized the act of designing when on the subject of the process of graphic design. The following of trends, styles and fads of design has produced homogenized designers - similar, uniform designers that lack diversity in their design processes.
Design Hypothesis
By understanding and investigating the causes and effects of the existence of charismatic megafauna of design, identify is they leave a positive or negative impression on design and eventually, to promote and encourage unconventional and experimental design without taking the rules and trends of design too much into consideration.
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This series of 10 posters serves as an introduction to the project - it's purpose was to show examples and indentify the several types of charismatic megafauna the amight exist in Design.