Halston Properties
"Colorful places to live and play"
Halston Properties is a UK base property company. Halston build wonderful country
home set in UK. Company's aim to provide a positive and stress-free, country home experience and they want their brand should like Bold, Country and Stability look.
home set in UK. Company's aim to provide a positive and stress-free, country home experience and they want their brand should like Bold, Country and Stability look.
Project Goal
To solve such problems, we created a new brand Identity that can express a unique brand identity and visual system to differentiate the brand from its market as a brand created
by the real estate professionals. We define the brand direction and develop a design language reflecting the Identity of Halston and apply it to various media.
Inspiration
The clients gave us some Inspiration below. The main Keyword is Halston, Home, Hold, Building, Strength, Brick.
Brick Formation and Brand Keywords Research
Logo Concept & Sketch
During the research, our goal was to find a shape that feels Bold, Strong and Old at the same time.
Typography Research
We started working on the word mark, After the logo mark was ready. It's important to maintain consistency between the logo mark and the word mark elements.
Recommended Typeface
Finalized the logo
Finalized the logo is one of the most exacting steps in our branding workflow.
We use our own grid system that always leads to high quality results.
Background usage
Horizontal Logo
Logo Space
Brand Color
Brand Color
Brand Pattern
Iconography
Halston iconography stems from a petal shape, reflecting formal characteristics
of the visual motif.
Photography
Applications
Bus Stand Poster
Stationary
Indoor Office Desk
Newspaper Ads
Outdoor Metal Sign
Website
Sale Pictogram Sign
Park Pictogram Sign
Halston Properties
Brand Identity Design
RespoGrid
BX Planner : Shahin
BX Designer : Shahin
BX Planner : Shahin
BX Designer : Shahin
Motion Designer : Abir
UI Designer : Abir
