Copy

Concept:
There are some kind of pains that only women feel, understand. The campaign is about that. Not only fisical pain, but emotional pain. This Manifesto is a declaration of all these pains.
The Manifesto is intended to go viral, for you can share almost anything of in, and tease men to share those pains only men know about.

http://www.manifesto-das-mulheres.pt/

Close up on the sentences. Each one sharable.

On rollover the image changes and encourages women to share the sentence with their female friends, and challenge them to read and sign the Manifesto.