TBWA\RAAD Dubai Initiative Project
ISLAMOPHOBIA
ISLAMOPHOBIA
It starts right at the airports where immigration officers mistreat people because their passports come from Arab countries. Political Tensions, violence and intolerance, have created the false idea that every Muslim is a terrorist and that Islam preaches hate. We requied a simple idea to make a friendlier first contact when visiting a new country.
IDEA
We created a series of passport covers, showcasing beautiful and peace-inspiring Quran and Islamic messages, translated into English. Muslim travelers could take the passport skins everywhere around the globe. They were sold in major shops across international airports and the funds helped keep fighting Islamophobia all over the world.
BRIEF
- The illustrations needs to be in vertical and vector format
- The highlight must be in the quote
- Can be a cool illustration with a interesting font or can be a beautiful typography, it's up to you
- It is mandatory to use the hashtag #IslamMeansPeace and must be in the front of the passport skin
Selected Quotes:
"Saving of one life is like saving all of Mankind" Holy Qur'an, 5:33.
- The highlight must be in the quote
- Can be a cool illustration with a interesting font or can be a beautiful typography, it's up to you
- It is mandatory to use the hashtag #IslamMeansPeace and must be in the front of the passport skin
Selected Quotes:
"Saving of one life is like saving all of Mankind" Holy Qur'an, 5:33.
"Put not in our hearts any resentment toward those who have faith"
Surat al-Hashr 59:10
