This project was created for a uni assignment. During this assessment we were required to create a brand, identity and personality from chosen sector and market gap within that sector. We were asked to choose a ethical issue and highlight this issue within our brand. My chosen sector was the makeup industry and the prominent gap I found was serious makeup for kids. Highlighting the issue that the accepted age of teens/ children wearing makeup has continued to drop and is becoming out of hand. 

I created a makeup line for babies, created to make a mother - daughter bonding opportunity and a chance for upper class mothers to show off there high end status. I made this brand high end product targeted at the mothers who would be buying the product while holding onto the fun baby like designs to stick to the people using the product. This would obviously never be a successful industry but makes a serious statement as to where the industry is heading and where we need to draw a line.