Logo and style design
for Belgian Pub HOPSINJOOR
New magnet for all discerning pint pots was opened in December 2017. Hopsinjoor is the first place in Russia which was opened by Belgian brewery Het Anker in partnership with Jaws Brewery.
Our studio has developed harmonious and atmospheric logo for Belgian Bar. Font performance is made in gothic style and presented with the sign in the form of Opsinjoorke doll. Its story comes from Belgian city Mechelen over the past several centuries.
Opsinjoorke doll is a fictional character from Flemish folklore and it symbolises funny drinker. Every year in Mechelen holiday is taking place, where wooden doll is thrown in the air using stretched panel. Bar creators mixed the name of this character with the word «hop» as in the so named beer from Het Anker Brewery.