PP Pseudo
A collection of interviews and conversations with some of Scandinavia's top design agencies and rising stars, on the topic of rhetoric and concepts in today’s design scene. A project driven by the discourse in our field of work, using a wide array of terms, ultimately selling the same product. What happens to the industry, it’s collectiveness, and the relationship to our clients when we can’t even agree on what we’re making and selling? There’s nothing left out from the conversations that took place, it’s completely unedited and honest.