A campaign to increase awareness of our newly launched hawker food delivery service. We used the favourite hawker stalls and conveyed the message that the hawker food can now be enjoyed in the comfort of their home.
After the campaign was launched, the results showed a 42% spike in orders and new users.
The goal of this photoshoot was to make the dishes look mouth watering and in an homely environment to make the consumers relate to it more and to reinforce the idea of hawker food delivery.
