Label Swap Project from year 2 Graphic Design, AUT.
To be an effective professional designer it is necessary to understand not only how to produce design, but to understand how design works in a social context. That is, it is important to know what design means and how it operates. Semiotics is one tool to help us uncover some of the meanings of design. In this exercise we explored how signifiers work to target particular markets and to confer socially constructed meaning.
We had to choose two very different products and exchange the signifiers of the two labels, such that the label of Product 1 now has the expressive qualities (signifiers like typeface, colours, etc.) of Product 2, and Product 2 the non-verbal signifiers of Product 1. The verbal signifiers (words) on each label must remain and only their form (look & feel) must be altered.
My work on display in Auckland Art Gallery.
My work on display in Auckland Art Gallery.
My work on display in Auckland University of Technology.
