The U.S. Department of Energy looked to the National Renewable Energy Laboratory’s Communications team to redesign the logo for its Energy Saver program. Energy Saver is a consumer resource on saving energy and using renewable energy technologies at home. The team brought the aspects of “home” and “technology” together while conveying the brand values of accessibility and consumer-friendliness. For deeper content, seasonal color variations for summer and winter were created, as well as a version for interactive usage. https://www.energy.gov/energysaver/energy-saver
Guidelines provided for proper usage
Variations of the logo and file names were provided.
A 50-page guide was created in English and Spanish, distributed to households throughout the United States.
