INSIGHT:
In Malaysia, there are a lot of up-and-coming bubble tea brands. To stand out from the crowd, we need to show that we’re about more than just bubble tea. We’re a brand that’s both playful and fun.
IDEA:
To target people when they’re waiting in-store, we create a series of interactive tongue posters based on childhood toys:
the dart ball, the climbing maze and the xylophone. Then, we challenge people to play them for a chance to score free drinks.
